Cinematic Runway Experience
We brought a custom runway video experience to the Red, White & Gold Gala in Calgary, designed to reflect the energy of the live fashion show featuring Olympic athletes and Paul Hardy. Guests stepped onto a moving runway and were captured in slow motion, creating cinematic videos that felt like a natural extension of the…
The Concept
Instead of a traditional booth, this experience was built around movement. A treadmill runway, fully painted green, allowed guests to walk naturally while being filmed. Paired with a seamless green backdrop and floor, the setup created a bold visual moment that drew attention across the room. Professional video lighting ensured every clip felt clean, polished, and editorial.
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Client
Canadian Institute of Sport - Alberta
Videos Created
111
Total Reach
15,000
Total Impressions
50,438
Total interactions
507
Custom Content
Each video was processed in real time with custom backgrounds inspired by the Olympic and runway theme.
Because the entire environment was greenscreen, the final visuals felt cohesive with the event while allowing for full creative flexibility.
Engagement
The runway quickly became a focal point in the room.
Guests gathered to watch, then stepped in themselves. The movement, lighting, and scale of the setup naturally pulled people in and kept energy building throughout the evening.
The Impact
This worked because it matched the moment.
With a live runway show already part of the event, the experience gave guests a way to step into that same world. It felt connected, intentional, and elevated.
I just wanted to send through a big thank you to you both for stepping outside the box on this RWG event and coming up with something so interactive, new and creative that matched the theme so well. I can't wait to work with you both again.
Alison Ferrell - Modern Rentals
Gallery Highlights
Cinematic runway videos captured at the Red, White & Gold Gala in Calgary.