Servus Credit Union x Calgary Marathon
The Calgary Marathon Expo is where thousands of runners begin their race weekend. As participants arrive to pick up their race packages, the excitement is already building.
The Objective
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Client
Servus Credit Union
AI portraits created
1,117
Prints handed out
1,701
Gallery views
2,750
Estimated social reach
141,992
Designing the Experience
Using our AI photo experience, we transformed participants into illustrated versions of themselves racing through the Calgary Marathon course.
Whether they were running solo, with friends, or cheering on a family member, every portrait was personalized and placed into a vibrant race-day scene inspired by the marathon itself.
Participants received a printed keepsake to take home immediately, along with a digital copy they could text to themselves, download, and share before race day even began.
The activation became a fun way for runners to celebrate the challenge ahead while giving Servus a memorable way to connect with thousands of participants.
Why It Worked
The best event activations feel like part of the event—not an advertisement.
By giving runners a personalized keepsake before race day, Servus created an experience people wanted to stop for, share with friends, and take home.
The combination of instant prints and digital sharing extended the experience far beyond the expo floor, creating hundreds of thousands of impressions before participants even crossed the starting line.
Race Weekend, Reimagined
