Light Up Okotoks Family Festival – Fortis Alberta Activation

On November 15, 2024, the Light Up Okotoks Family Festival brought the community together for a festive evening of holiday celebration. For this activation, PARKS served as the organizing agency, with Fortis Alberta as the end client and event sponsor. Cosmo Photo Booths was brought in to enhance the experience with a fully integrated photo…

Outdoor Winter Conditions

Hosting a photo activation outdoors in snowy, below-zero conditions presents unique technical challenges. Cold weather impacts camera systems, batteries, and printers. Our team came prepared with backup equipment and proactively scheduled short warming intervals to maintain optimal performance. Clear communication with PARKS and Fortis Alberta ensured expectations were aligned and execution remained smooth throughout the evening.

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Family posing together in a holiday-themed mistletoe station, surrounded by greenery, with a "Happy Holidays from Fortis Alberta!" message at the bottom, capturing a festive moment at the Light Up Okotoks Family Festival.

Group of families posing under a greenery-themed mistletoe arch at the Light Up Okotoks Family Festival, with a festive backdrop and Fortis Alberta branding, celebrating the holiday season.

Client:

Fortis Alberta

Agency:

PARKS

Event:

Light Up Okotoks Family Festival

Booth Experience:

Branded Holiday Photo Activation with Facial Recognition

Branding:

Custom Fortis Alberta logo + holiday overlay

People Spotted:

94 Photos Uploaded:

548 Photos Printed:

201

Custom Holiday Greenery Setup

The client created a beautiful greenery-themed mistletoe station, providing the perfect festive backdrop for families. Cosmo integrated seamlessly into the space, transforming it into a high-performing branded photo activation.

The cozy, holiday-inspired design encouraged families and friend groups to gather, pose, and capture meaningful seasonal moments.

Families were especially enthusiastic about the instant digital delivery and the ability to take home printed keepsakes. Many commented on how the greenery setup enhanced the holiday atmosphere and made the experience feel special.

The branded overlays were well received, offering guests a personalized memento while reinforcing Fortis Alberta’s community involvement in a positive and memorable way.

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Challenges of Outdoor Winter Photo Booths

Operating a photo booth in outdoor winter conditions presents unique challenges that can impact the functionality and guest experience. Extreme cold can affect electronic components, leading to slower performance or complete system failure. Battery life is significantly reduced in frigid temperatures, requiring frequent replacements or a constant power source.

Furthermore, the cold can cause condensation on lenses and screens, blurring photos and hindering the user interface. Printing can also be affected, with ink freezing or paper becoming brittle, leading to smudged or unreadable prints. Protecting equipment from snow, ice, and wind is paramount to ensure uninterrupted service and high-quality output.

Cosmo Photo Booths' Winter Solutions

Cosmo Photo Booths employs specialized strategies to overcome the hurdles of outdoor winter activations. Our equipment is housed in protective enclosures designed to maintain optimal operating temperatures, safeguarding against the damaging effects of extreme cold. We utilize industrial-grade batteries with extended life and implement backup power solutions to ensure continuous operation.

To combat condensation and maintain image clarity, we employ anti-fog treatments and climate-controlled environments within our booth setups. Our printers are selected for their performance in low temperatures, and we use specialized inks and papers that resist freezing. This meticulous attention to detail ensures that every guest enjoys a seamless and high-quality photo booth experience, regardless of the weather.

Fortis Alberta's Event Objectives

Fortis Alberta, as the end client and sponsor for the Light Up Okotoks Family Festival, aimed to foster community engagement and enhance the festive spirit of the event. Their objective was to provide a memorable and interactive experience for families attending, aligning with their role as a community-focused energy provider. The photo booth served as a key attraction to achieve this goal.

By sponsoring this activation, Fortis Alberta sought to connect with attendees on a personal level, creating positive associations with their brand during a cherished local celebration. The custom branding on the photo booth and overlays allowed them to reinforce their presence and commitment to the Okotoks community, making the event more enjoyable and impactful for all involved.

PARKS' Role as Event Organizer

PARKS, acting as the organizing agency for the Light Up Okotoks Family Festival, was responsible for the overall planning and execution of the event. Their role involved coordinating various elements, including entertainment, vendors, and logistical aspects, to ensure a successful and cohesive community celebration. They selected Cosmo Photo Booths to enhance the attendee experience.

PARKS' expertise in event management ensured that all components of the festival, including the photo booth activation, were seamlessly integrated. They worked closely with Fortis Alberta and Cosmo Photo Booths to align the activation with the event's theme and objectives, managing the on-site operations and ensuring a smooth experience for both the client and the festival-goers. Their efforts were crucial in bringing the festive vision to life.