How Rogers Turned a FIFA Watch Party into the Event Everyone Was Talking About

Every part of the experience was designed within Rogers’ branding guidelines. The booth was wrapped in Ascend branding, while the welcome screen, guest interface and custom gold action buttons reflected the theme of the event.

Rogers’ branding was incorporated naturally into the AI artwork, while Ascend’s branding appeared prominently on the printed collector cards. Rather than simply displaying logos, the brands became part of the experience itself.

As guests waited for their finished cards, our team explained the process, built excitement and kept the activation moving. Many guests returned with friends and colleagues after collecting their card, creating even more participation throughout the event.

The activation also gave the Ascend team an easy and natural way to connect with attendees. Guests were excited to show off their cards, creating genuine conversations without the need for a traditional promotional pitch.

Over four hours, Cosmo produced 193 custom trading cards while simultaneously delivering digital versions to guests. Although the average production time was approximately ten minutes, guests who needed to leave early could often receive their completed card in under five minutes.