Adidas x Sport Chek Mother’s Day Run 2026
At the 2026 Sport Chek Mother’s Day Run, Cosmo partnered with adidas and OneWest Events to deliver a high-energy branded photo experience, capturing 255 photos, distributing 450+ prints, and creating thousands of branded impressions through instant photo sharing and social engagement.
The Experience
The activation was designed to feel energetic, welcoming, and highly shareable. Guests stepped into a custom adidas-branded environment featuring a premium hedge wall backdrop, interactive signs, and instant on-site printing. The experience naturally encouraged group participation, with families, friends, and running crews stopping to capture moments together. Each guest received their branded photo instantly via text message, helping extend the reach of the activation beyond the event grounds and into social sharing throughout the day.
Book Your Event Now
Client:
One West
PHOTOS CAPTURED
256
PRINTS DISTRIBUTED
450+
HOURS OF ENGAGEMENT
5
GUESTS PER PHOTO
2-4
Brand Impact
The activation provided adidas with a highly visible and interactive presence at one of Calgary’s premier community running events. By combining instant photo delivery, on-site printing, and a fully branded environment, the experience created meaningful attendee engagement while generating branded content that extended beyond the event itself. The steady lineup throughout the morning demonstrated the effectiveness of experiential photo activations in driving participation, creating memorable guest experiences, and keeping the brand top of mind long after the event concluded.
Adidas x Sport Chek Mother's Day Run 2026
The consistent lineup throughout the morning demonstrated the power of interactive photo experiences at large-scale community events. Guests weren't just taking photos. They were creating branded memories they could immediately print, share, and take home
Amanda Fehr
Co-Founder, Cosmo Creative
The Experience in Action
From start-line excitement to finish-line celebrations, the adidas photo activation brought runners, families, and friends together to capture memorable moments throughout the 2026 Sport Chek Mother’s Day Run. The gallery below highlights the energy, community spirit, and brand engagement that made this activation a success.
