Light Up Okotoks Family Festival – Fortis Alberta Activation
On November 15, 2024, the Light Up Okotoks Family Festival brought the community together for a festive evening of holiday celebration. For this activation, PARKS served as the organizing agency, with Fortis Alberta as the end client and event sponsor. Cosmo Photo Booths was brought in to enhance the experience with a fully integrated photo…
Outdoor Winter Conditions
Hosting a photo activation outdoors in snowy, below-zero conditions presents unique technical challenges. Cold weather impacts camera systems, batteries, and printers. Our team came prepared with backup equipment and proactively scheduled short warming intervals to maintain optimal performance. Clear communication with PARKS and Fortis Alberta ensured expectations were aligned and execution remained smooth throughout the evening.
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Client:
Fortis Alberta
Agency:
PARKS
Event:
Light Up Okotoks Family Festival
Booth Experience:
Branded Holiday Photo Activation with Facial Recognition
Branding:
Custom Fortis Alberta logo + holiday overlay
People Spotted:
94
Photos Uploaded:
548
Photos Printed:
201
Custom Holiday Greenery Setup
The client created a beautiful greenery-themed mistletoe station, providing the perfect festive backdrop for families. Cosmo integrated seamlessly into the space, transforming it into a high-performing branded photo activation.
The cozy, holiday-inspired design encouraged families and friend groups to gather, pose, and capture meaningful seasonal moments.
Families were especially enthusiastic about the instant digital delivery and the ability to take home printed keepsakes. Many commented on how the greenery setup enhanced the holiday atmosphere and made the experience feel special.
The branded overlays were well received, offering guests a personalized memento while reinforcing Fortis Alberta’s community involvement in a positive and memorable way.
The branded overlays were well received, offering guests a personalized memento while reinforcing Fortis Alberta’s community involvement in a positive and memorable way.
